In 2000, platinum wedding band sales and platinum engagement rings accounted for over 40% of the total U.S. bridal market! Platinum has become the universal symbol of refined taste, exemplifying the perception of today's luxury and elegance.

Wearing a platinum wedding band or choosing platinum egagement rings remains in line with the industry's preference for using platinum as the preferred metal for setting diamonds.

Platinum has always been and will always remain fashionable and coordinates beautifully with gold jewelry. Platinum's versatility, austere beauty, timeless elegance, and obvious luxurious qualities combined with its rarity serve to make items like platinum engagement rings more desirable.

Since its discovery in ancient Egypt, platinum has been "the only metal fit for Kings", as declared by King Louis XVI of France in 790 A.D. Indeed, for their marriage, even Elvis Presley presented Priscilla with a platinum wedding band, set with diamonds.

Platinum weighs 60% more than 14k gold and is one of the strongest, most durable metals in the world, with its own unique luminescence.

Marilyn Monroe was a "platinum" blonde. The highest sales in popular music receive "platinum" status. Fine china, furniture and even fabrics are now designed using the color of platinum. There's even platinum thread for today's top fashions.

Auto manufacturers use the "platinum" model to represent their finest available luxury vehicles. The American Express Platinum Card, or any other credit card in "platinum" for that matter, is a symbol of a "preferred" customer status.

A platinum wedding band or engagement ring is no exception. We want to have or give the ultimate. You can exchange platinum rings to symbolize something more precious, luxurious, elegant, unique, modern, durable and long lasting. This is a tall order that only platinum can accomplish. Platinum engagement rings or wedding band may cost more but these rings are more pure, rare, dense, durable and precious.