Truth About Diamond Pricing

Truth About Diamond Pricing

gia_diamondMany jewelry stores make all kinds of claims such as selling diamonds wholesale to the public, which is simply not true. The fact is that companies must make profit to survive and be in business. The term Retail and Wholesale in regards to diamond pricing has blurred over the past few years. We sell diamonds slightly over our cost these days and we are competitive with the internet sellers and the companies that claim to sell wholesale.

Buying a diamond from JewelSmiths means that you get the advantage of our diamond expertise and knowledge and the ability to trade the diamond back in towards another one for as long as you own it. We also offer a full 30 day money back guarantee which many sellers do not offer.

Most diamonds these days are graded for color and clarity by independent laboratories such as GIA (Gemological Institute of America), AGS (American Gem Society Gem Trading Lab) and EGL (European Grading Laboratory). Buying a diamond can be a confusing process. We explain the subtle differences and present them in a way that customers can understand and then make the purchase decision based on facts and what is appropriate for them. We encourage customers to gain knowledge and ask us questions so that we can guide them in their diamond purchase journey.

JewelSmiths is a member of the American Gem Society, a prestigious organization that has been protecting consumers since 1936 ( It is important to us that customers are well informed about what it is they are buying. We want customers to purchase jewelry from us with confidence that they are getting the best and with a complete understanding of what it is they are buying. Too often we see folks that have purchased items elsewhere that they later regret as they were not informed about the item in detail.

We strive to be transparent in what we do. Our goal is to make your jewelry experience a positive one and with the utmost integrity and fairness. We want you to feel confident that you are receiving the best possible help with your jewelry needs.