Buying Diamonds with Confidence
If you know absolutely nothing about how to buy a diamond, you are not alone. Most people know little about the characteristics of diamonds or how to make an educated purchase. Our job is to make shopping for jewelry easier. When you visit JewelSmiths to shop for a diamond, you will be served by someone who has made it his or her career to know about diamonds and jewelry. Our experts have the knowledge it takes to answer all your questions, and assist you in all your jewelry needs.
There are precise standards for evaluating diamond quality, commonly known as the 4Cs: Cut, Color, Clarity and Carat Weight. These standards make it easy to compare different diamonds and understand their value.