Buying Diamonds with Confidence

If you know absolutely nothing about how to buy a diamond, you are not alone. Most people know little about the characteristics of diamonds or how to make an educated purchase. Our job is to make shopping for jewelry easier. When you visit JewelSmiths to shop for a diamond, you will be served by someone who has made it his or her career to know about diamonds and jewelry. Our experts have the knowledge it takes to answer all your questions, and assist you in all your jewelry needs.

There are precise standards for evaluating diamond quality, commonly known as the 4Cs: Cut, Color, Clarity and Carat Weight. These standards make it easy to compare different diamonds and understand their value.


Of all the 4Cs, cut has the greatest effect on a diamond’s beauty.  In determining the quality of the cut, the grader evaluates the cutter’s skill in the fashioning of the diamond. The more precise the cut, the more captivating the diamond is to the eye. Learn More


Gem-quality diamonds occur in many hues in the range from colorless to light yellow or light brown. Colorless diamonds are the rarest of these. Other natural colors (blue, red, pink for example) are known as “fancy,” and their color grading is different than that of “white” or near-colorless diamonds. Learn More


Diamonds can have internal characteristics known as inclusions or external characteristics known as blemishes. Diamonds without inclusions or blemishes are rare; however, most characteristics can only be seen with magnification. Learn More


The carat is the diamond’s physical weight measured in metric carats. One carat equals 1/5 gram and is subdivided into 100 points. Carat weight is the most objective of the 4Cs. Learn More

Lab Grown Diamonds

How to Choose a Diamond Video

GIAPlay the informative 4 minute video to help explain the 4Cs and how GIA grades diamonds, the 4Cs and grading reports.

Contact our Oklahoma City Jewelry Experts

From designer fashion jewelry by some of the jewelry industry’s top jewelry designers to custom, in-house,
gold and platinum jewelry design, let our JewelSmiths jewelry experts help you.

For more information about any of the Oklahoma jewelry services we offer or to speak with a jewelry expert please:

Call us at 405.848.1688 or